8 Ways to Drive More Website Traffic From Instagram
Driving more website traffic from Instagram is known to be a great marketing strategy for your brand. Having the right marketing strategy in place means that you will be able to promote your website and your business more as you can send clicks directly to your website, latest blog posts, or your product pages.
And even though Instagram posts, Reels, and Stories are not exactly clickable, there are still numerous ways in which you can move users and direct them to your website. Let’s look at eight tried and tested ways to drive more website traffic from Instagram.
1. Add Your Website as Your Link in Bio
The link that you can post in your Instagram bio is one of the most effective ways to drive traffic to your website. This link can be seen by everyone, regardless of the number of followers you have, and it is the perfect strategy to send followers to a web page, blog post, or even a YouTube video.
2. Use Link Stories on your Instagram
A major marketing strategy to drive traffic to your website from Instagram is to use Instagram Stories Link Stickers. If you have a creator account or a business account, it is possible to share links to any other destination outside of Instagram right from your Instagram Stories.
This is an awesome way to see an increase in clicks and get more eyes on your website. Instagram Stories Link Stickers is one of the easiest ways for users to click through and buy your products or services. However, you must ensure that you have a thoughtful curation of stories so that your audience remains engaged with your Instagram account.
3. Keep the Most Clicked Stories in a Permanent Highlight
You must know that Instagram Stories disappear after 24 hours. However, by building an effective strategy, you will be able to keep your stories live on your profile forever. Instagram Stories Highlights is the best way to increase the lifespan of your Stories while also giving them more visibility, greater reach, and a boost in traffic.
With Highlights, you can spotlight your top stories by organizing them into clear topics and separate categories. This lets the visitors to your page quickly find the content that interests them, and it is the perfect way of continuously getting clicks. However, it is essential to ensure that your highlights are always up to date.
4. Include Verbal and Written Call-to-Actions in Your Instagram Reels
Instagram Reels have proven to be the fastest ticket to growth for many people. If you are wondering how they can drive traffic to your website, having a clear call-to-action (CTA) that encourages people to click the link in your bio helps drive traffic. You can do this with on-screen text placement, a verbal call-out, or both.
5. Partner with Other Influencers
Collapsing or partnering up with other influencers and asking them to use link stickers on Stories or placing a link in Bio is a great way to leverage another community and reach a bigger audience on Instagram. Sponsored posts that give an authentic feel will let you tap into a wider audience to get those much-needed clicks.
6. Open Up an Instagram Shop
An excellent idea for businesses located outside of the US is to set up an Instagram Shop. This can be a huge help in reaching new customers and driving traffic to your website. With this feature, brands can put together a list of their top-selling products that can be directly accessed through the 'View Shop' button on their Instagram page.
Brands with Instagram Shop also get to be featured on the Instagram Shop tab, which increases the likelihood of their products being more visible.
7. Invest in Instagram Ads
If you want to take the faster route to drive more traffic from Instagram, you can invest in creating an Instagram ad. These are a guaranteed way of reaching more users. If you strategize and use the ad correctly, it can be a massive opportunity for your brand.
Remember that to make your Instagram ad successful, you should focus on having a strong CTA that encourages users to click.
8. Add Action Buttons to Your Instagram Page
The best way to increase traffic from Instagram is to use Action Buttons on your Instagram page. Adding an action button is an interactive way to engage with your audience. This feature helps drive traffic and conversions on the platform.