7 Ways to Improve Your Instagram Bio in 2023
With the rise of social media as a representation of our lives, various platforms have become more critical than ever for our livelihoods. Instagram has quickly risen to the top to become one of the world's most popular social media platforms. And your Instagram bio is now one of the first impressions people will get of you and your business. With just a few seconds and restricted character space to introduce yourself and your value, deciding what to put in your Instagram bio can be difficult.
Read on to find out 7 ways to improve your Instagram bio in a few easy steps.
Before starting off, it is essential to explain what an Instagram bio is and why it's essential.
What is an Instagram bio?
An Instagram bio is located just under your profile picture, and it is the space you use to describe the contents of your Instagram page. The bio includes the following:
Your display name
Page category
One external link
Pronouns you prefer to go by
Contact information
And a 150-character description
Now let us look at some ways to improve your Instagram bio.
1. Share your story
It is necessary to express yourself in your bio. I repeat: Do not skip this step! Consider the Instagram bio a 150-character-based sales pitch; you must give your best elevator pitch right here. Use this space to communicate directly to your target audience. What you put here helps new visitors who may be prospective customers to understand you and your brand better immediately.
2. Make use of targeted keywords in the name field
Your bio can help improve your visibility on Instagram. This rarely-used but infinitely valuable SEO tactic can help you reach even more users via your Instagram bio. Only a few know that the name field in the Instagram bio is entirely different from your username. This is why it is best to take a few minutes to think of some keywords that your target audience might search for on Instagram. Remember what your potential customers might look for and put those in your Instagram bio to boost your visibility.
For example, my Instagram name field is "YasminParsloe.com | Marketing & Social Media." The first part is my name and business; the second is what I actually do, aka keywords.
3. Put a link in your Instagram Bio
Instagram allows you to put one external link in your bio. Most people prefer to place a link to their website here. You may want to post a new blog on your feed and then give users a direct link via the "Link in bio." This is why it is essential to strategically consider what connection you want to put here - some people like to use a LinkTree, while others like to update the link based on their most recent content.
4. Highlight your skills
Writing a good Instagram bio should explain what you do and who you do it for. Include your skills and any benefits your customers may experience. Your bio aims to introduce yourself to newbies and show your value upfront.
5. Include a Call-to-Action (CTA)
If you want to drive more traffic to your page from your bio, a good idea is to offer a new promotion, request a follow, a resource, or anything that will let your profile visitors know what to expect. Whatever CTA you choose should be clear and specific. The more detailed your CTA is, the better your chances of driving traffic and increasing engagement.
6. Add Action Buttons
Action Buttons in the bio make it easier to access your services. Apart from adding a CTA, you can also include Action Buttons to encourage visitors to tap your profile. Depending on your niche and work, you can include buttons like Book Now, Get Quote, Reserve Now, View Shop, Order Food, etc.
7. Don't forget your Contact Details
Remember that your Instagram page is a one-stop shop for your products and services. Any potential customer will want to know how to contact you. The best way to include your contact details is to switch to an Instagram business profile so you can share your email address, contact number, or WhatsApp without them taking up your 150-word character count.
Remember that you will not get a second chance to make a first impression. This is why creating an Instagram bio that helps you control what new visitors think of your profile is essential.