WTF Does My Social Media Manager Do All Day?

Social media has become an integral part of our daily lives, and businesses are no exception. Companies rely on social media to connect with their customers, build brand awareness, and drive sales. But have you ever wondered what a social media manager does all day? If you're a business owner or manager, you may have hired a social media manager to handle your company's social media presence, but you're not quite sure what they're up to on a daily basis. In this blog post, we'll break down all the things a social media manager does.

Develops a social media strategy

The first thing a social media manager does is develop a social media strategy. This includes setting goals, identifying target audiences, and deciding on the types of content to post.

Creates content

A social media manager is responsible for creating and curating content for the company's social media accounts. This includes writing captions, taking and editing photos, creating videos, and designing graphics.

Schedules and posts content

Once the content is created, a social media manager schedules and posts it to the company's social media accounts. They also monitor the accounts to respond to comments and messages.

Analyzes social media metrics

A social media manager tracks and analyzes social media metrics, such as engagement rates, reach, and follower growth. They use this data to adjust the social media strategy and improve performance.

Manages social media advertising

A social media manager is responsible for creating and managing social media advertising campaigns. This includes setting up targeting, creating ad copy and visuals, and monitoring performance.

Engages with followers

A social media manager engages with the company's followers on social media. They respond to comments and messages, participate in conversations, and foster a sense of community.

Monitors industry trends

A social media manager stays up-to-date on industry trends and changes in social media algorithms. They use this knowledge to adjust the company's social media strategy and stay ahead of the competition.

Collaborates with other departments

A social media manager collaborates with other departments, such as marketing, sales, and customer service, to ensure a cohesive brand message across all channels.

In conclusion, a social media manager has a wide range of responsibilities, from creating content and scheduling posts to analyzing metrics and engaging with followers. By hiring a social media manager, businesses can ensure a strong social media presence that drives engagement, builds brand awareness, and ultimately drives sales.